Strategies+: A Blog for Legal Marketers

Trendspotting – Solidify Your Firm's Social Media Plan

Posted by LMA International on Oct 26, 2018 3:46:14 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on social media, starting with "Why Paid Social Does Work for Law Firms" from Good2BSocial.


1. Why Paid Social Does Work for Law Firms

Paid social media marketing didn't always make sense for law firms, but in the last few years that has shifted. Find out how it can benefit your firm. Read more from Good2BSocial.

2. Connecting the Dots Between Business Development and Social Media for Law Firms

Social media is being used by both in-house counsel as well as potential clients. That's why social media can have a direct impact on your firm's success in today's difficult business development landscape. Read more from New York Law Journal.

3. Avoiding a $40M Tweet: 7 Tips for Making a Solid Social Media Policy

We can all learn something from Elon Musk's recent tweeting mistake that cost his company, Tesla, $40 million. Build a social media strategy for your firm and make sure everyone follows it. Read more from PC Mag.

4. How Law Firms Can Target Their Audience with Paid LinkedIn

LinkedIn Marketing Solutions is a fairly new tool that law firms can utilize on the platform. There are many ways to connect with website visitors, key accounts and potential clients using the tool. Read more from Business.com.

5. Damage Control: Recovering Your Firm’s Reputation After a Breach

Cyber breaches are no doubt hard to recover from, but it is possible - and it is possible to thrive following a breach with the strategic use of social media. Read more from The National Law Review.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!