Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 32 — Being Deliberate With Professional Development

Posted by LMA International on Jun 28, 2018 5:34:35 PM

How do you become the legal marketer every firm wants? The answer is likely through professional development, which is the focus of LMA's May/June 2018 issue of Strategies.

In this episode of StrategiesLIVE!, the May/June editor, Amber Bollman, business development manager at Barnes & Thornburg, LLP, in Indianapolis, talks to Kate Harry Shipham, principal at KHS People, a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and unique challenges legal marketers face with this task. 

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Topics: Marketing Management and Leadership, Business Development, Podcast

LMA Podcast: Episode 31 — A Passion for Podcasts

Posted by LMA International on Jun 14, 2018 12:19:33 PM

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

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Topics: Business Development, Communications, Podcast

Show Me, Know Me: A Strategy to Position Your Firm for New Business

Posted by Mike Carrozzo on May 8, 2018 4:01:08 PM

Use this two-pronged approach to connect with prospective clients.

Legal marketers play an increasingly strategic role in helping firms get in front of business leaders at prospective clients. However, the biggest hurdle is often the ability to get the attention of these business executives and general counsel.

Feedback from a general counsel panel hosted during the LMA Annual Conference in New Orleans suggests there are steps law firms can take that will not only grab the attention of business executives and general counsel, but also engage with them most efficiently over the long term.

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Topics: Business Development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!