Strategies+: A Blog for Legal Marketers

Collaborative Business Development: Overcoming Common Challenges

Posted by Terri Pepper Gavulic on Feb 28, 2018 10:08:55 AM

Addressing and Sidestepping Uncertainties in Team-Based Selling

Over the past few decades I have seen a marked increase in team-based business development, especially now in my role as executive director of a leading law firm network. Interestingly, in many ways it’s easier to support our network-based business development teams who come from diverse, independent firms in jurisdictions across the globe than it is to support a pitch team from one firm, particularly one with lawyers from multiple offices.

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Topics: Business of Law, Business Development

LMA Podcast: Episode 24 — Beyond Intrapreneur

Posted by LMA International on Jan 11, 2018 5:00:00 PM


P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps" (watch video). Press play to go beyond "intrapreneur" and hear more valuable insight on the business of law from these two great minds.

To learn more about the P3 Conference and register, visit the LMA website. For more from Josh, click here.

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Topics: Business of Law, Podcast

LMA Podcast: Episode 20 — Industry-Focused Collaboration for Law Firms

Posted by LMA International on Nov 16, 2017 1:04:36 PM


Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration.

Topics include:

  • How to define the elements of an effective industry sector strategy
  • How successful law firms implement this strategy
  • Advice for getting commitment from your firm leaders
  • And much more!
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Topics: Business of Law, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • Guest blogs from legal marketing leaders
  • And much, much more!