Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 15 - Proposals in the Law Firm

Posted by LMA International on Aug 3, 2017 3:25:20 PM


Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, proposals and getting partners on board with both. 

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Topics: Business of Law, Business Development, Podcast

DIY Competitive Intelligence: Industry Research

Posted by Benjamin Brighoff on Jul 5, 2017 2:50:19 PM

Gain a Big-Picture Perspective

In this four-part “DIY competitive intelligence” series, the Competitive/Market Intelligence Shared Interest Group hopes readers will learn the ways in which legal marketers can incorporate competitive intelligence (CI) practices into their business development workflows without incurring significant costs. The first installment covered research tools, the second covered company research, and the third explored effective resources and methods for making current awareness information available to law firm decision-makers. In this final installment, we look at the value of industry research in helping you gain a big-picture perspective. 

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Topics: Strategies, Business of Law

Resistance Continues, but the Practice of Law Is Transforming

Posted by Merry Neitlich on Jun 20, 2017 4:13:26 PM

Embrace (and Even Seek) Change to Stay Afloat

It has been said that change is the only constant in the world. Nagging realities in the legal marketplace continue to place pressure on law firms, of all sizes, to confront the demand for inevitable changes.

The days of straight billable hours and traditional client-attorney relationships may be slipping away. A few of the pressures law firms are telling us they feel from clients and the marketplace include having state-of-the-art technologies, increasing the use of contract lawyers, corporate legal departments creating their own metrics to codify the cost of performing legal tasks, AI, knowledge management, more specific and customized delivery of legal services, and providing more staffing options. An increasing number of firms are incorporating big data analytics to efficiently reduce risks, cost and time needed to complete matters.

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Topics: Business of Law

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!