Join LMA for the third Twitter chat on Thursday, April 13 at 1:00 PM CT! Use the #LMAchat hashtag to follow and join a conversation about the key takeaways and solutions from the 2017 LMA Annual Conference . Hear about attendee's 'ah-hah' moments and discuss where the legal marketing industry is going based on trends from the conference.
Insider Tips and Advice for Legal Marketers
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, hear from the experts about future strategies and general industry advice starting with "Using the Psychology of Gamification to Increase Business Development Engagement" from Practice Pipeline.
Hard Research Findings on the Value of Submissions
“Is this real?” “Should we be doing this?” “We should be on this!”
These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”