Strategies+: A Blog for Legal Marketers

Join the Annual Conference Takeaway #LMAchat

Posted by LMA International on Mar 29, 2017 9:00:00 AM

Join LMA for the third Twitter chat on Thursday, April 13 at 1:00 PM CT! Use the #LMAchat hashtag to follow and join a conversation about the key takeaways and solutions from the 2017 LMA Annual Conference . Hear about attendee's 'ah-hah' moments and discuss where the legal marketing industry is going based on trends from the conference.

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Topics: Marketing Management and Leadership

Trendspotting - Success Isn't a Secret

Posted by LMA International on Mar 20, 2017 8:14:23 AM


Insider Tips and Advice for Legal Marketers

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, hear from the experts about future strategies and general industry advice starting with "Using the Psychology of Gamification to Increase Business Development Engagement" from Practice Pipeline.

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Topics: Trendspotting, Marketing Management and Leadership

Should We Do This? Survey Results to Help You Effectively Discuss Submissions With Attorneys

Posted by Arielle Lapiano on Mar 14, 2017 7:10:38 PM

Hard Research Findings on the Value of Submissions

“Is this real?” “Should we be doing this?” “We should be on this!”

These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”

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Topics: Strategies, Marketing Management and Leadership, Business Development, Communications

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!