Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 32 — Being Deliberate With Professional Development

Posted by LMA International on Jun 28, 2018 5:34:35 PM

How do you become the legal marketer every firm wants? The answer is likely through professional development, which is the focus of LMA's May/June 2018 issue of Strategies.

In this episode of StrategiesLIVE!, the May/June editor, Amber Bollman, business development manager at Barnes & Thornburg, LLP, in Indianapolis, talks to Kate Harry Shipham, principal at KHS People, a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and unique challenges legal marketers face with this task. 

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Topics: Marketing Management and Leadership, Business Development, Podcast

LMA Podcast: Episode 31 — A Passion for Podcasts

Posted by LMA International on Jun 14, 2018 12:19:33 PM

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

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Topics: Business Development, Communications, Podcast

LMA Podcast: Episode 30 — SALI Alliance

Posted by LMA International on May 24, 2018 6:17:50 PM

For our latest P3cast, the Client Value SIG has brought together two industry leaders to talk about standards setting via the SALI Alliance. Tune in below to hear Adam L. Stock (Chief Information Officer, Allen Matkins) and Justin R. Ergler (Director of Alternative Fee Intelligence and Analytics, GlaxoSmithKline) talk about LMA and ALA's involvement and the recent opening of membership for the SALI Alliance. Learn more at SALI.org.

For more information about the next P3 Conference, visit the P3 website. You can purchase session recordings from last week's conference in the LMA Learning Store.

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Topics: Business of Law, Podcast

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!