Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 04 - BoK and Business of Law

Posted by LMA International on Jan 12, 2017 10:59:07 AM


The third installment in the Body of Knowledge podcast series is now live, and moderator Geoffrey Frost (Bondurant, Mixson & Elmore LLP) kicks off this episode on the Business of Law domain with a thought-provoking quote: “Being a lawyer is a profession, but running a law firm is a business.” Tune in as Frost, joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute) discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

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Topics: Business of Law, Podcast

LMA Podcast: Episode 03 - BoK and Business Development

Posted by LMA International on Dec 22, 2016 10:59:00 AM


Episode two in the Body of Knowledge (BoK) series is here! With an introduction from host Ian Turvill, listen as members of the Education Advisory Council discuss the Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.

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Topics: Business Development, Podcast

LMA Podcast: Episode 02 - Body of Knowledge Overview

Posted by LMA International on Dec 1, 2016 12:00:00 PM


As a new addition to the LMA Podcast, our first Body of Knowledge (BoK) Podcast has arrived! Listen as host and LMA Member Ian Turvill, panelist Tricia Lilley (CMO, Fox Rothschild LLP) and moderator Holly Amatangelo (LMA education director) share an overview of LMA’s BoK. Tune in as they discuss how the BoK helps legal marketers today and in the future; break down the different domains and competencies that make up the BoK; and share insights into how legal marketers can utilize the BoK to be successful in their roles.

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Topics: Marketing Management and Leadership, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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