Cross-Relationships & Cross-Selling: Success Across the Board
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. Continue reading for the biggest stories from the week of March 7, including a column highlighting the "Cross-Selling Culture Champions" as they discuss how important cross-selling is for improving client retention.
1. Solidify Internal Cross-Relationships: Cross-Selling Culture Champions Series
In this column, The National Law Review highlights “Cross-Selling Culture Champions,” those who step up and proactively engage in behaviors that encourage more, and better, cross-selling activity. Read more on The National Law Review.
2. 3 Surveys: 2016 Another Year In Cautious Optimism For Law Firms
Several surveys at the tail end of 2015 and the beginning of 2016 provide a glimpse at the law firm outlook for 2016. LexisNexis shares a summary of three recent surveys, including two by banks, with a flavor for law firm economics. Read more from Business of Law Blog.
3. Developing A Tagline For Your Professional Services Firm
We are exposed to taglines every day. Some are timeless and connect so completely with the brand that the tagline is almost interchangeable with the brand name. Read more from Hinge.
4. A Lawyers Guide To Using Social Media For Business Development
The sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. Read more on The Rainmaker.
5. Seven Steps to a More Authentic, Fresher Attorney Bio
Nobody sets out to write a boring bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it — unless there’s a big pitch underway or the firm’s website is being redesigned. The bio becomes an end product of your CV — told in prose form. Those rock-solid credentials and impressive accomplishments get lost among ordinary verbs and uninspired adjectives. Read more from Attorney At Work.
Check back weekly for more industry trends from around the Web!