Optimizing Your Firm for Optimal Client Service
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, read the latest trends for client services, lead generation and retention, including an article discussing the "buying process" potential clients go through while navigating the legal market.
1. The Modern Law Firm Client Acquisition Cycle: A Two-Way Street
Being a great lawyer and having a successful practice don’t always go hand in hand. In fact, it’s very possible for you to be a great attorney and at the same time lack the business that you’d expect. So what happens when you know you’re a great lawyer but you’re struggling to build the sort of business that your talent should generate? Read more from LawLytics.
2. How to Increase Your Law Firm Website’s Lead Generation Capability
Is your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page? Do you know what your “bounce rate” is? Read more on The Rainmaker Blog.
3. 8 Ways to Improve Your Law Firm’s Customer Service
Most law firms are terrible at customer service (client service, if you prefer). This is a big problem as well as an opportunity. A bad customer service experience for your clients means you face the very real possibility of losing a client who could stick with you for years. Read more from Lawyerist.com.
4. Law Firms: Put Down the Shotgun and Embrace Strategic PR
For many law firm public relations professionals, their job is 80% reactive and 20% proactive. The pros manage to get that ratio down to 50/50, but it’s tough. Either camp really needs to make that time count. Read more on The Business of Law Blog.
5. 3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016
Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to shifting Google search optimization guidelines and the continued migration from desktop to smaller devices. Read more fromThe National Law Review.
Check back weekly for more industry trends from around the Web!