Become Your Firm's Consultant
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to become your firm's lead, starting with "Business Developers: Think Like a Consultant" from LawMarketing.com.
1. Business Developers: Think Like a Consultant
As law firms continue to invest in business development, more marketing roles at firms are being tasked with helping attorneys with their BD initiatives. The success of these BD support roles, however, is often limited by the extent to which the lawyers buy into the marketing and BD activities and actively participate. Read more from LawMarketing.com.
2. 3 Law Firm Blogging Tools Worth A Try
There are plenty of things that can get in the way when you want to write a blog post. It’s one reason why content planning is important. However, there are also a number of useful productivity tools that can help you manage your time, manage your attention, and manage your editing. Read more on the blog LawLytics.
3. Evaluate Your Writing with Word’s Readability Statistics
Simple communication is usually better for lawyers. Although we frequently write for a sophisticated audience, this does not mean our writing should be overly complex. We write to inform and persuade. Read more from The Lawyerist.
4. A Tale of Three Style-Guides
There are approximately 1.4 million licensed lawyers in the United States versus 250 million adults. As a legal marketer I am often called upon to edit lawyered-authored materials for a non-lawyer audience and mediums other than legal briefs. In other words, for the other 248.6 million adults. Read more on The Legal Water Cooler.
5. Best Practices for Attorneys on the Top 4 Social NetworksAccording to the ABA, 78 percent of attorneys are on several social networks. However, many are not using them correctly. Read more from The Rainmaker Blog.
Check back weekly for more industry trends from around the Web!