Strategies+: A Blog for Legal Marketers

Trendspotting – Marketing Refresh

Posted by LMA International on Aug 11, 2017 11:05:25 AM

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Spruce Up Your Marketing Plan

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on refreshing your marketing plan, beginning with "Time to Start Fresh with Your Law Firm Social Media Outreach" from The National Law Review


1. Time to Start Fresh With Your Law Firm Social Media Outreach

Social media has changed immensely in the last decade. Rather than just thinking about posting on your dedicated social media outlets, you will need to start incorporating other aspects such as video and ads to stay relevant . Read more from The National Law Review.

2. Podcasting Tools and Tips for Producing a Successful Show

Podcasts go hand-in-hand with the innovations that are taking place in social media and marketing. You don't have to have a whole tech team to produce a high-quality, relevant law podcast anymore. Read more about how to get started from Good2BSocial.

3. Why Some Law Firms Have a Photography Partner

One aspect of a marketing plan that may not be as widely thought out is photography. It is just as important to keep headshots and photos on a law firm's website up to date as it is to ensure the content is accurate. Read more from The National Law Review.

4. Six Tips for Developing an Effective Law Firm Content Plan

If you are managing a legal blog and don't have a content plan, it can become difficult at times to keep everything in order. An effective law firm content plan can make your job much easier in the long run, as well as keep content engaging and increase traffic to the website.  Read more from LawLytics.

5. Add These Five Super Marketing Steps to Your Plans

The majority of legal marketers already have a marketing plan, but there may be a step or two missing that could take your marketing plan to the next level. Read more from Attorney at Work.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!