Bring Success to Law Firms with Strong Marketing Plans
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on areas of improvement, beginning with "Can You Blog on Facebook" from LexBlog.
1. Can You Blog on Facebook?
There is no doubt that keeping up with a blog is a great way to bring new clients to a law firm, however there is some discussion surrounding where the best place to house a blog is. Kevin O’Keefe shares that WordPress is fairly common due to the control a blogger can have over his or her work on that platform, but is same true for using Facebook to host a blog? Read more from LexBlog.
2. What's Your Excuse for Not Having a Law Firm Marketing Plan?
There are very few excuses law firms can use to justify not having a marketing plan. Regardless of how long a firm, or an individual, wants to stay in business should not have anything to do with a marketing plan. Read more excuses to be on the lookout for on The Rainmaker Blog.
3. How Lawyers Use Video to Build Trust and Their Brand
Building trust as a lawyer and as a firm is vital to success, but implementing video to do so may not be the first thing to come to mind. Videos have a higher organic reach than photos on Facebook in particular and were shown to help companies grow revenue 49 percent faster than companies who did not. Read more from Good2BSocial.
4. The 'Keep It Simple, Stupid' Marketing Plan
Instead of creating an eight-page marketing plan, keep it simple and try to stick with one or two pages, writes Roy Ginsburg on Attorney at Work. Not to say that a solid plan is not a bad idea, but some marketers tend to try to make the “perfect” marketing plan, which is not possible. Find out why from Attorney at Work.
5. Six Misconceptions About Law Firm Reputation Management
Regardless of industry, reputation matters, and in today’s tech-heavy world, reputations are no longer solely built by word of mouth. This means, as a law marketer, you should encourage your clients to care about their online reputation and pay attention to all online reviews — not just the bad ones. Read more from LawLytics.
Check back weekly for more industry trends from around the Web!