A Little Scare to Get You Thinking...
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of October 26, which highlight some thought-provoking "scary" stories about marketing.
1. Why Law Firms Fail at Marketing
It all comes down to one simple truth: with a product, the customer can see it, touch it, taste it or feel it. Read more from The National Law Review
2. Fright School Friday: Email Stats to Send a Chill Down Your Spine
We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. Read more on Business 2 Community.
3. 10 Insanely Scary Marketing Pranks From Around The World
A great advertisement sells something and strikes a primal emotion. In 2013, advertisers from around the world became obsessed with marketing through fear. Could this apply to your firm? If you're looking for the experiential, maybe. This list features everything from film to finance. Read more from Business Insider.
4. Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week
Check out the gaudy numbers some major social players are pulling as well as six other stats from the space in the last week that we found particularly interesting. Read more on Adweek.
5. Oh, The Horror! Content Marketing Halloween Dub Lessons
Taking a break from regularly programmed content, the Vertical Measures team has dubbed over cringeworthy scenes from classic horror films…with content marketing lessons! Read more from Vertical Measures.
6. The Content Blob
It started as a trickle, really. A comment here. A tweet there. No one gave it much thought. We all believed it was harmless. So what if I post a picture of my duck confit with balsamic reduction on Facebook? So what if I Instagram a selfie of my friends and myself at the beach? What harm is there in that? Read more on Jaffe PR.
Check back weekly for more industry trends from around the Web!