Online Profiles: The New Resume?
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of January 26, including reasons social media and online profiles are the new resume.
1. Why Resumes Are Worthless
People are so much more than a list of facts and dates. That's why the traditional resume needs to die, and what should replace it. Read more on Fast Company.
2. The Untold Story of Shake Shack's $16 Billion Branding
For the first time, Pentagram tells the story of building Shake Shack's branding from the ground up. Read more on Fast Co. Design.
3. Twitter Tests 'Instant Timelines' — with Tweets from Users You Don't Follow
The New York Times reported that Twitter has been testing a new feature called "Instant Timeline" on a subset of Android users. Read more on Mashable.
4. Brands Cash in on the #Blizzardof2015
Check out the smart, the servicey and the just plain stupid from brands on Twitter in light of the huge snowstorm as a lesson in what to do and what not to do. Read more on DigiDay.
5. 4 Marketing Analytics Tools That Are Shaping the Industry
As a result of rising demand, there’s been a swift emergence of tools, technologies and “scores” in the past year designed to help marketers measure their impact. Read more from Entrepreneur.
Check back weekly for more industry trends from around the Web!