Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Meet Your Match

Posted by LMA International on Aug 6, 2015 12:00:00 PM

Real Lawyers Have Blogs | Can Legal Matchmaking Sites Help Legal Services Consumers?Legal :: Matchmaking

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of August 3, including Internet legal matchmaking.


1. Can Legal Matchmaking Sites Help Legal Services Consumers?

Recent funding of UpCounsel, additional funding of Avvo, and having run across Priori Legal got the folks at RLHB thinking about where we’re at with Internet legal matchmaking. Read more on Real Lawyers Have Blogs.

2. Client Development: Your Clients Do Not Want to be Sold

Your clients do not want to be sold. But,when they need legal help,  they want to buy legal services from someone who makes it easy. Read more from Cordell Parvin Blog.

3. Developing or Enhancing “Bring Your Own Device” Programs – Your First Five Questions...

Your client, a multinational whose business involves regular cross-border data transfers, solicits your help with the development and implementation of an effective and compliant “bring your own device” (BYOD) program to address employee use of personal mobile devices for work purposes. What are your first five questions? Read more on Discovery Advocate (blog).

4. Five Terms To Include In Job Offer Letters

Hiring new employees? For the next job offer, instead of relying on the old job offer letter you had a lawyer review in the 1990s, it is recommended to review the offer letter to ensure it is up to date with current law. Read more from California Employment Law Report.

5. Why Small Firms Fail and How to Avoid Their Fate

Very few law firms fail because of bad lawyers. Even the best lawyers can watch their firms fail, often due to poor planning and poorer management. Read more on Strategist (blog).


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • And much, much more!