Dare to be "Cute"
The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of January 18, including why law firms should look at "cute," unique ideas.
1. Ignorance is Bliss for Legal Bloggers and Publishers
Even though legal publishers, both law firms and traditional media, put a lot of time and effort into publishing, their publishing platforms are often outdated, deficient or broken. Worst of all, the publishers have no idea. Read more from Real Lawyers Have Blogs.
2. How to Establish a Successful Law Firm Blog
A law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines. Read more on National Law Review.
3. 6 Secrets to Finding Content to Engage Clients Online
There are secrets to publishing a website that constantly has new material and finds new ways to engage clients. There are undisclosed methods for publishing current articles on a law firm website that clients expect to see. And there are unadvertised techniques to satisfying Google, which gives high rankings to websites that are updated frequently with original, new material. Read more from LawMarketing Blog.
4. Firms Urged to get “Cute” to Find a Marketing Edge
Law firms need to become “cuter” in their marketing as the ever increasing competition for work – particularly online – means that even recently established ways of operating are delivering diminishing returns, it has been claimed. Read more on Legal Futures.
5. Outside the Box: Unique Ways to Get Noticed With Content Marketing
Content marketing is a proven technique for increasing traffic, but it is critical to find ways to stand apart from the competition. The trick to capturing attention is to make your content not only related to your industry but also geared toward helping consumers. Read more from Business.com.
Check back for more industry trends from around the Web!