Strategies+: A Blog for Legal Marketers

In Search of Your Center of Excellence

Posted by Kathryn Whitaker on Mar 31, 2020 2:20:00 PM

   

By Kathryn Whitaker, Calibrate Legal

There comes a time when every law firm marketing team realizes excellence must become a critical priority.

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Topics: Business Development, digital presence, ROI, CoE, proposals, success

LMA Podcast: Episode 57 —  Diversity Communications: Best Practices and Perspectives from Two In-House Pros

Posted by LMA International on Mar 27, 2020 12:12:58 PM

In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.

 


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Topics: Podcast

Checklist for Business Continuity and Related Areas of Cybersecurity and Risk Management for Savvy Law Firm Marketers

Posted by Dave Poston, Esq., and Ioana Good on Mar 25, 2020 12:03:18 PM

   

By Dave Poston, Esq., Chief Executive Officer of Poston Communications, and Ioana Good, Vice President of Poston Communications 

A business interruption can have a dramatic impact on success or survival. Often, law firms are reactive instead of proactive, making decisions based on fear instead of executing on a tested plan to deal with a crisis. The current COVID-19 (coronavirus) pandemic, while having an impact on all of our lives, provides legal marketers with an opportunity to pull up a seat at the table and lead the way with continuity planning to address business risks and execute on proactive planning to minimize the impact of both the current crisis and those that will come in the future. Business continuity and risk mitigation requires constant attention, analysis and testing because we simply never know what type of crisis we will be faced with. COVID-19 has demonstrated this fact clearly.

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Topics: Business of Law, Marketing Management and Leadership, leadership, COVID-19, crisis communication, crisis management, business continuity

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!