Strategies+: A Blog for Legal Marketers

Trendspotting – Law Firm Profitability

Posted by LMA International on May 17, 2019 11:30:00 AM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover law firm profitability, starting with “The Risk of Idolizing False Profits.”

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Topics: Trendspotting, Marketing Management and Leadership, Business Development

Where Law Firm Marketing Should Innovate

Posted by LMA International on May 14, 2019 9:23:48 AM

In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.

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Topics: Business Development, Industry Research, Legal Marketing, Innovation, Bloomberg Law, 2018 Joint LMA-Bloomberg Law Survey, industry trends

Trendspotting – Pricing Strategies

Posted by LMA International on May 10, 2019 11:30:00 AM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we address law firm pricing, starting with “Law Firm Pricing Insights: A New Report on the Role of Pricing in Law Firms.”

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Topics: Trendspotting, Marketing Management and Leadership, Business Development

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!