Strategies+: A Blog for Legal Marketers

4 Tips to Leverage Metrics for Law Firm Success

Posted by Amanda Sexton on Oct 27, 2020 1:00:28 PM

   

By Amanda Sexton

We’ve all been looking forward to 2021 since, oh, say, June? While I hate to be anything less than positive, I’d be remiss if I didn’t point out that 2021 won’t be functionally better just by setting out some new calendars for your law firm.

We have to plan for it to be better.

But we’ve got something that can help us plan for this better year — a lot of data. Website visits, open rates, click-through rates and email signups. New and old client stats. All data can shine a light on your path to a successful and profitable 2021.

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Topics: Communications, Social Media, best practices, legal marketing technology, digital strategy, Strategy

LMA Podcast Episode 64 — Strategies to Go Beyond ‘Random Acts of DEI’

Posted by LMA International on Oct 23, 2020 1:16:59 PM

How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of Strategies magazine.

This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

Find out how your company can benefit from partnering with LMA. Contact Scott Narug at 312-673-5974 or via email to start the conversation.

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Topics: Podcast

Law Firm Leaders Speak to the Power of Marketing

Posted by Ioana Good on Oct 22, 2020 2:26:28 PM

   

By Ioana Good

 

In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.

Below we highlight a variety of marketing partners, general counsel and lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team.

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Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!