By Rebecca Roman
On the ninth day, Rebecca Roman shares how her firm used social media throughout 2020 as an effective means of reaching target audiences with timely content as the pandemic took hold. She also shares how a creative approach to social media helped successfully take an in-person diversity and inclusion initiative online.
Topics: Communications, Social Media, content marketing, Legal Marketing, best practices, Content Strategy, The 12 Days of Social Media, Social & Digital Media SIG, DEI
By Ally Frazier
On the eighth day, Ally Frazier shares more about pivoting amid the COVID-19 pandemic and rising to the occasion to embrace the changes and challenges that came with 2020.
Topics: Communications, Social Media, Legal Marketing, best practices, crisis communication, crisis management, The 12 Days of Social Media, Social & Digital Media SIG, DEI
By Bethany Chieffallo, LMA Public Relations & Communications SIG Co-Chair
On the seventh day, Bethany Chieffallo, LMA Public Relations & Communications SIG Co-Chair, shares some of the positive things that came out of a challenging year, demonstrating remarkable resilience and optimism. Bethany also discusses how the past year shaped social media and communications efforts at her firm.
Topics: Communications, Social Media, Public Relations, PR, Legal Marketing, best practices, The 12 Days of Social Media, Social & Digital Media SIG
