Strategies+: A Blog for Legal Marketers

Where Is Diversity in the New Normal?

Posted by C. Dominica McGinnis and Chris W. Kirby, JD on May 19, 2020 9:45:44 AM

   

By C. Dominica McGinnis and Chris W. Kirby, JD, BridgeField Group

For a variety of reasons, diverse professionals are often firms’ most vulnerable members. Challenges experienced in firms are frequently felt by the diverse “first and worst.” Over the past few weeks, the legal industry shed 64,000 jobs with more cuts anticipated. How do diversity stakeholders — those concerned with or involved in firm diversity and inclusion efforts (marketers, diverse professionals, recruiters, diversity committees, allies, HR professionals, firm leaders, etc.) — keep the firm focused on driving diversity and inclusion (D&I) goals as a strategic imperative when so many other priorities are demanding attention right now?

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Topics: Communications, change, Diversity, diversity & inclusion, office culture, COVID-19, Strategy

3 Tips for Using SMART Goals & Gamification During COVID-19

Posted by Lauren Osborne on May 12, 2020 1:17:02 PM

   

By Lauren Osborne, TLD Law

In the midst of the COVID-19 pandemic, it's more important than ever to have firm and specific attorney business development goals, as well as ensuring accountability processes are kept in place for those goals to be met. One way to do this is through developing "SMART" (Specific, Measurable, Attainable, Relevant & Time-based) goals, along with gamification.

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Topics: Client Services, Business Development, client value, client experience, COVID-19, Goals, SMART goals, Gamification

Trendspotting – Make Time for Mental Health This Month

Posted by LMA International on May 8, 2020 2:17:07 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, health and wellness

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!