Strategies+: A Blog for Legal Marketers

The Positive Impact of Resilience in Law Firms

Posted by Renee Branson on Jun 10, 2019 4:00:29 PM

By Renee Branson, Founder and Principal Consultant, RB Consulting

Headlines concerning mental health, addiction and burnout in the legal profession are quickly becoming the norm. This is a good thing. Our attention is being drawn to a problem that has festered quietly for far too long. Still, awareness alone cannot be the goal; instead, our focus should be on action and measurable improvement. With the pressures of the billable hour, a culture of perfectionism, law firm dynamics and political minefields, paying attention to the happiness of the individuals who make up a law firm can seem like a waste of precious resources. That is why appealing to the altruistic motivation of doing what is right (i.e., making changes to address mental health, addiction and burnout) needs to be followed with appealing to the bottom line motivation of how those changes – or lack thereof – impact profitability.

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Topics: Marketing Management and Leadership, Legal Marketing, LMA Midwest Regional Conference, employee resilience, office culture, mental health awareness, health and wellness

Trendspotting – Collaboration

Posted by LMA International on Jun 7, 2019 2:00:00 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover collaboration and working across teams, starting with “Law Firm Innovation and Marketing: Collaboration is Key to Success" 

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Topics: Trendspotting, Strategies, Collaboration, tips

LMA Podcast: Episode 44 —  Mindfulness in the Legal Industry

Posted by LMA International on Jun 5, 2019 1:46:53 PM

P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (strategic pricing manager, Perkins Coie LLP) chat with Rebecca Benavides (director of legal business, Microsoft )about mindfulness in the legal industry. 

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Topics: Client Services, Business of Law, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!