Strategies+: A Blog for Legal Marketers

Trendspotting – Empower Your Career

Posted by LMA International on Mar 8, 2019 4:36:46 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  To recognize International Women's Day and Women's History Month, this week we cover empowerment in the legal industry starting with "International Women's Day: The Powerful Women in Law."

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Topics: Trendspotting, Marketing Management and Leadership

LMA Podcast: Episode 40 — Pushing the Boundaries of Innovation

Posted by LMA International on Mar 5, 2019 1:40:04 PM

 

Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever.  And that has major implications for law firm leadership and marketers.

The latest episode in the StrategiesLIVE podcast series explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape.

For more on health and wellness in the law firm, be sure to read through the January/February 2019 of Strategies magazine.

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Topics: Marketing Management and Leadership, Podcast

Trendspotting – Better Business Development

Posted by LMA International on Mar 1, 2019 4:29:43 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover business development, starting with "Law Firms' Future Isn't About Rainmaking. It's About Change-Making."

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Topics: Trendspotting, Marketing Management and Leadership

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!