Strategies+: A Blog for Legal Marketers

Trendspotting - Leading Legal Marketing

Posted by LMA International on Sep 30, 2016 2:14:29 PM


Into the Future

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how you can develop the skills to be a leader in the face of the rapidly changing industry in "Leadership in the Legal Marketing Industry - Foundations for Success with Courtney Lynch" from The National Law Review

1. Leadership in the Legal Marketing Industry - Foundations for Success with Courtney Lynch

The fast-paced legal industry requires marketers to be quick-thinking, innovative and determined. In addition to embodying these characteristics, leaders in the industry distinguish themselves by being decisive, meeting and exceeding expectations they also set for others, serving those they lead, and influencing and inspiring others. Read more from The National Law Review.

2. Managing People: Four Differences Between The “Zen” Manager and A Crazy Maker

When it comes to managing lawyers there are only two types—the zen-like manager who’s easy to work with and the crazy maker who creates more stress than he relieves. Read more on the blog Above the Law.

3. Two Moms Make Running a Successful Virtual Law Firm a Reality

Solo attorney Larissa Zubac and her colleague, paralegal, Tanna Meyers, are not unlike many working legal professionals—they are also working mothers. As working mothers committed to balancing both their hectic work and personal schedules, they brainstormed how they could continue to work together and service the firm’s clients in a virtual workplace. Read more from Business of Law Blog.

4. Where Will the Legal Jobs Be in 2026?

Where will the legal jobs be in 2026? Well, the short answer is: Read William Henderson’s ABA Journal article “What the Jobs Are.” It’s hard to improve on Bill’s excellent work, but I’ll offer some complementary thoughts here. By 2026, we should be coming to the end of an extraordinary period in the law: several years of a continuously shrinking legal profession. Read more on Attorney at Work.

5. Law Firm of the Future: Move it or Lose It

“What they really need is leadership willing to make decisions.” That’s what one reader feels is going to be required of the law firm of the future. And that’s true, isn’t it? Although it’s inherent in some of the responses we’ve seen from the authors included in HighQ’s book on Smart Law – in order to make changes and be ready for the future, you have to have curiosity and open-mindedness, a level of comfort with innovation. But really, you have to have guts. Read more from Zen: And The Art of Legal Marketing

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Marketing Management and Leadership, Business Development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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