The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover alternative legal service providers, starting with “Alternative Legal Service Providers and the Law Firm: Friend or Foe.”
1. Alternative Legal Service Providers and the Law Firm: Friend or Foe
“Alternative legal service providers are big news lately. Not necessarily new news: law firms have been outsourcing legal review services for years. But it is big news today because corporate clients are shifting work away from their law firms to ALSPs for specialized expertise and cost savings.” Read more from JD Supra.
2. The Legal Ecosystem: Alternative Providers Are Not Alternative Anymore
In the fifth part of a series exploring the legal industry ecosystem, writer and legal industry expert Lucy Endel Bassli defines alternative legal service providers, previously called legal process outsourcers. See why Lucy considers them competition for law firms in this Legal Executive Institute post.
3. There Is Nothing "Alternative" About New Model Providers – Especially the Big Four
Mark A. Cohen, CEO of Legal Mosaic, says alternative legal service providers are reshaping the boundaries of “legal” services and providing the expertise, skills, experience and tools required to satisfy clients/customers. Read more about the evolution of this category in Forbes.
4. Alternative Legal Service Providers 2019
Fast growth, expanding use and increasing opportunity – that’s the conclusion of the Thomson Reuters Legal Executive Institute following its June 2018 study of the use of alternative legal service providers in the United States, Canada and the United Kingdom. Read the report.
5. Alternative Legal Service Providers Continue Expansion in Asia
John Kang reports on the increasing popularity of alternative legal service providers in the Asia-Pacific region, especially in Hong Kong and Singapore. “Nine years ago Axiom was alone, but now you’ve got a competitive market,” says Axiom’s Kristy Dougan. “The trailblazing days are over.” Read more in The American Lawyer.
Check back weekly for more industry trends from around the web!