Strategies+: A Blog for Legal Marketers

Trendspotting – Artificial Intelligence (AI)

Posted by LMA International on Aug 30, 2019 4:03:48 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on artificial intelligence (AI), starting with "Back to the Future: The Effect of AI on the Law Firm Model."

1. Back to the Future: The Effect of AI on the Law Firm Model

As the practice of law and the business of law change with the rise of artificial intelligence, law firms must learn to adapt. "Broadly adopting AI across the legal industry is likely to lead to a restructuring of the current law firm model by decreasing the number of lawyers needed to accomplish the same tasks." Read more from

2. How Artificial Intelligence is Changing Law Firms and the Law 

AI is the big buzzword in the legal industry. But aside from the hype, can AI-based tech tools and solutions actually transform legal industry services? Learn about the benefits of AI and how to adjust practically. Read more.

3. AI Practice, Not Promise, in Law Firms

Artificial intelligence is no longer something coming in the near future ⁠— it's here. Over the years, lawyers have been hearing about AI and its effect on the practice of law and firm innovation. Learn more about AI tools and what that means for the future of law. Read more

4. How AI And Machine Learning are Transforming Law Firms and the Legal Sector

AI is transforming the legal profession in many ways. In most cases,"it augments what humans do and frees them up to take on higher-level tasks such as advising to clients, negotiating deals and appearing in court." Read about AI and how it' s performance can efficiently and accurately improve work. Read more from Forbes

5. AI and the Young Attorney: What to Prepare for and How to Prepare

AI is a tool used now more than ever to provide guidance in the legal world. But can you be sure it's solely a tool and not a threat? Is there a line that can be crossed? This article explains why AI is a substantial threat, why attorneys need to know about AI in the legal space and how young attorneys can prepare themselves to manage these changes. Read more

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, artificial intelligence

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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