Strategies+: A Blog for Legal Marketers

Trendspotting – Artificial Intelligence in 2018

Posted by LMA International on Jan 19, 2018 9:39:15 AM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest news surrounding artificial intelligence starting with "Four Things About Artificial Intelligence That Marketers Need to Keep in Mind in 2018" from Forbes.

1. Four Things About Artificial Intelligence That Marketers Need to Keep in Mind in 2018

Artificial Intelligence (AI) really took off in 2017, which leads to many new ways to utilize it in 2018, but there are some things to keep in mind as marketers using AI. Read more from Forbes.

2. What Marketers Really Think About Artificial Intelligence 

Similar to many new technology innovations, AI is not immune to the 'buzzword curse.' Almost half of marketers believe that AI is an overhyped buzzword. Read more from Ad Week.

3. Artificial Intelligence Will Make Marketers Even Smarter in 2018

Though AI has the possibility to be extremely intimidating for those who don't fully understand what it's all about, but the public as well as professionals using AI in their career, are slowly adapting as they learn more about what AI all entails. Read more on Forbes.

4. The State of AI in Marketing in Five Charts

The current state of artificial intelligence includes the idea that it is the future of media buying. Check out five charts that illustrate the push and pull surrounding that idea. Read more from DigiDay. 

5. Applications of Artificial Intelligence in B2B Marketing

There have been recent developments of increased use of AI in B2B marketing. Read about some of those applications such as, blockchain and lead scoring. Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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