Strategies+: A Blog for Legal Marketers

Trendspotting – Attracting/Identifying Your Ideal Client

Posted by LMA International on Sep 20, 2019 12:00:00 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on identifying and attracting your ideal client, starting with "Two Ways to Use LinkedIn to Attract Your Ideal Client." 

1. Two Ways to Use LinkedIn to Attract Your Ideal Client 

Social platforms are what you make of them. LinkedIn is one that many lawyers are most comfortable using, as it is often seen as the most professional. Leveraging its features is a way to use it as a fantastic business development tool. Follow these tips to utilize LinkedIn to attract your ideal customers to your firm. Read more from JD Supra

2. How to Create Content That Attracts Your Ideal Client to Your Firm

The legal market is saturated with other lawyers and firms pumping out content. That's a lot of competition to beat to reach the top spot on search engines. So how can you ensure that you're content is above all the rest and will attract the client you want? Take a look at these tips to ensure you're using the best blogging and content marketing practices. Read more

3. 5 Ways for Lawyers to Attract Your Ideal Client [Infographic]

Just because you take on a new client does not mean that you will have the lifestyle law firm you want. If you're continuously bringing in the wrong clients, you'll learn this lesson the hard way. Read five tried-and-true tips that will help you attract your ideal client and keep them coming back. Read more

4. The Ideal Client for Lawyers

If someone asked you who your ideal client was, would you be able to answer without hesitation? This is an important answer to know to ensure a useful strategic approach to business development. If you don't know who your ideal client is, how can you go about landing them? Read more

5. Attract Your Ideal Clients and Repel the Rest 

If there's one thing firms should do, it's create an ideal client profile; it will guide every step necessary to market your firm. Take a look at some ways to create a profile and to continue reviewing and revising as you go. Read more.  

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Social Media, tips, Content Strategy, ideal client

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!