Despite the perception that a large marketing budget is required to effectively grow a law firm, attorneys who may be cash strapped but marketing savvy are instead investing their time rather than money to increase their visibility and develop new business in the highly competitive industry of legal practice. In fact, there are numerous ways that law firms of all sizes can increase their visibility and strengthen their brands that require little to no cost, ranging from effectively managing your online visibility to being actively involved with your local bar association to encouraging referrals.