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Darian Kovacs

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Backlinks, PR and SEO: How to Get Your Law Firm to Show up in Searches

Posted by Darian Kovacs on Nov 18, 2020 9:41:26 AM

By  Darian Kovacs

The following is sponsored content from Jelly Digital Marketing & PR.

When it comes to search engine optimization (SEO), many agencies still focus on traditional methods to improve their search engine results. They spend most of their time (or billable hours) doing the traditional SEO tasks — changing title tags, writing meta descriptions and adding alt attributes. However, they neglect one of the most important parts of modern-day SEO: acquiring high-authority backlinks.

For the uninitiated, a backlink is a link to your website’s domain found on someone else’s website. Search engines use these backlinks as a method of measuring a website’s authority on a particular subject. The higher the authority of the website housing the backlink, the more authority that backlink gives to the linked domain. Here are some key tips for law firms looking to improve their SEO through backlinks in 2021.

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Topics: Communications, Legal Marketing, digital presence, digital strategy, engagement, SEO

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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