Strategies+: A Blog for Legal Marketers

Guy Alvarez

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Why Law Firms Need to Adopt a Campaign-Driven Marketing Approach

Posted by Guy Alvarez on Jul 5, 2018 12:41:32 PM

Focus your attention more narrowly and track results more precisely.

When a law firm’s marketing activities don’t have a particular focus, the messages become blurry and less effective. A campaign-driven marketing approach can keep things clear.

A campaign-driven marketing approach focuses on individual marketing campaigns that enable law firms to target their efforts on their primary business development goals and effectively measure the success and impact of those efforts. Within campaign-driven marketing, law firms select specific practice areas, target specific personas or focus on specific legal topics or issues. This approach enables firms to focus their attention more narrowly and track results more precisely, helping them gain a better understanding of the return on investment of their marketing efforts and plan their budget and resources more effectively in the future.

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Topics: Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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