Strategies+: A Blog for Legal Marketers

Kevin McMurdo

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The True Client-centered Firm Strategy

Posted by Kevin McMurdo on Aug 9, 2016 10:57:03 AM

It's All About the Client Perspective

By Kevin McMurdo

In professional services, the success of any business strategy depends on positive relationships with clients, colleagues and associates, both inside and outside the firm. We know this. We also know that referrals are the best source of new and sustaining work. Strategic growth, then, is an inductive process spurred by quality work and service that builds reputation and referrals.

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Topics: Client Services, Business Development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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