Strategies+: A Blog for Legal Marketers

Morgan MacLeod

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Profits on Purpose: How To Make Money and a Difference

Posted by Morgan MacLeod on Feb 2, 2021 5:02:30 PM

By Morgan MacLeod, Co-founder of Cubicle Fugitive

Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s “why” at the highest level.

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Topics: Business Development, Communications, Branding, Legal Marketing, best practices, legal marketing strategies, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!