Strategies+: A Blog for Legal Marketers

Susan Beck

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Innovation, Old-School Style

Posted by Susan Beck on Feb 19, 2019 12:56:00 PM

Consider how innovation might mean a change in mindset.

When people think of innovation in legal marketing, they usually think of strategies to dazzle their target audiences with shiny, new technologies. Of course, technology has transformed legal marketing, as social media, data-driven metrics and other evolved ideas have taken permanent places in the marketing toolbox. But I view innovation more broadly — as a mindset of thinking differently.

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Topics: Social Media, Innovation

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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