Strategies+: A Blog for Legal Marketers

Trendspotting – Building Relationships in Law

Posted by LMA International on May 25, 2018 3:01:55 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on relationship building and collaboration, which were two leading topics that came out of 2018 #LMAP3, starting with "Young Lawyers Call for Revamping of Law Firm Offices to Meet New Industry Needs" from The American Lawyer.

1. Young Lawyers Call for Revamping of Law Firm Offices to Meet New Industry Needs

As much as you have probably heard "millennials are changing everything," there is some truth to it, especially in legal offices.  Millennials value collaboration in all forms, whether that be virtual collaboration with clients, or in-office collaboration. Read more from The American Lawyer.

2. How Stress Management Can Change Your Relationship With Work

As much as relationships with your clients and colleagues are vital to success, if you do not have a good relationship with the work you're doing, (and yourself!) forming and sustaining other relationships may be tricky. Read more from Insurance Business.

3. How Women Can Build Stronger Relationships at Work — and Boost Their Careers

Building relationships with colleagues who can be more than just someone to vent to can be extremely beneficial for your career, especially if you're still working your way up. Once relationships are built, leveraging them in a business environment is key. Read more from Entrepreneur

4. Focus on Building Lasting Customer Relationships

If you're a small firm, or just starting out, it may be tempting to put more resources toward short-term strategies, but building long-term customer relationships is equally, if not more, important for the success of your firm Business2Community.

5. Legal Change: Why Drip, Not Disruption?

Disruption is the new normal, but law has not shifted at the same speed as other industries. However, one area that has been pushing the industry more and more is collaboration —whether it's between law companies or departments within law firms. Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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