Strategies+: A Blog for Legal Marketers

Trendspotting – Business Development in 2018

Posted by LMA International on Jul 27, 2018 5:04:53 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on business development, starting with "The Future of Law Firm Business Development Belongs to the Bold" from JD Supra.

1. The Future of Law Firm Business Development Belongs to the Bold

Law firm business development, and more specifically, the law firm sales function, is changing rapidly. This change, some would say, is not even change anymore, it's disruption. Read more from JD Supra.

2. The Business Development Dilemma: Do Firms Get What They Pay For?

There is a disconnect in business development between what firms want out of the service and what they actually get. In reality, business development is a squishy concept somewhere in between sales and strategic partnerships. Read more from The American Lawyer.

3. Pro Bono Projects in Law Firms: A Noble Business Development Strategy

Hosting client events, fancy networking opportunities or movie screenings are all classic business development strategies, but pro bono projects and community service are extremely valuable differentiators for firms. Read more from JD Supra

4. Law Firm Business Development Directors Roundtable: A Unique Opportunity to Network and Learn From Your Peers

Get a recap from LawVision Group's inaugural Business Development Directors Roundtable event. Attendees shared best practices, discussed challenges and opportunities in law firm business development and brainstormed innovative solutions. Read more from The National Law Review.

5. 13 Tips For Combating The Challenges of Solopreneur Life

Being a solo lawyer or legal professional can be exciting and rewarding, but there are many challenges that come along with it. Check out some tips on thriving that include making time for business development and using social media for engagement.  Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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