The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on the ins-and-outs of business and client development strategies for young lawyers, starting with "When it Comes to Business Development for Young Lawyers, Motive and Mindset Matter."
1. When it Comes to Business Development for Young Lawyers, Motive and Mindset Matter
As a young lawyer, one of the most important things you can do to ensure your success in the legal marketing profession is remembering that mindset and motivation matter tremendously. This article provides ideas to "reveal the entrepreneurial side of legal practice and ways to leverage mindset and motive to create the base for a strong, lasting legal career." Read more.
2. 10 Business Development Tips for Attorneys
The idea of implementing a new business development strategy can seem intimidating. Although it's a task that requires much trial and error, this article gives attorneys 10 tips to enhance business development efforts. Read more.
3. Playing the Long Game: Client Development Strategies for Young Lawyers
Client development is a tricky aspect of legal practice. Law schools (typically) don't teach client development strategies and most firms don't prioritize client development training. The earlier in a career that a lawyer begins thinking about client development, the more opportunities they will get with potential clients. Read more.
4. The 5 Most Important Tips for Client Development
Cordell Parvin is a well-know speaker, writer and blogger on career development and client development. He shares five of the most important client development strategies law firms can implement. Read more.
5. Taking Law Firm Business Development to the Next Level
Often, many firms believe that hiring a new CMBDSCSO will solve their current marketing and business development related problems. This article explains, defines and suggests ways to utilize client and business development strategies at your firm. Read more.
Check back weekly for more industry trends from around the web!