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Trendspotting – Changes in Online Advertising

Posted by LMA International on Sep 14, 2018 4:37:20 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on updates in online advertising, starting with "LinkedIn Brings Dynamic Ads Into Campaign Manager" from Marketing Land.

1. LinkedIn Brings Dynamic Ads Into Campaign Manager

LinkedIn launched a new Campaign Manager platform in July, and now it launched its Dynamic Ad product. Using the new product, law firms and other businesses will be able to create, manage and track campaigns through the Campaign Manager. Read more from Marketing Land.

2. Google's Latest Change Has Search Marketers Rethinking Keyword Match Types

Google just announced its move to include some meaning queries in exact match close variants. That means, in theory, if you had the two keywords: "rescue dogs" and "adopt a dog" previously, those two Google searches would reveal two completely different Google results, but with the recent changes, those two searches will give fairly similar results. Read more from Search Engine Land

3. How Blockchain Could Change Online Advertising

Online advertising has never been more powerful than it is today, and it will continue being powerful. Now, blockchain is slowly being thrown in the online advertising ring with Facebook, Google and Apple. Read more from Search Engine Journal.

4. Report: Social Media Leads The Way In Online Advertising

A new survey found that 66 percent of companies are investing in online advertising, but that number is still fairly low when there's an estimated 89 percent of the population using the internet. Read more from PR Daily.

5. Amazon Sets Its Sights on the $88 Billion Online Ad Market

Amazon is seeing great success again, but this time it's involving online advertising. The company is slowly emerging as a major competitor to Google and Facebook. Read more from The New York Times

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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