The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover design thinking in law firms, starting with "For Law Firms, Design Thinking Offers a New Way Forward."
1. For Law Firms, Design Thinking Offers a New Way Forward
Rather than seeing advancements in technology as a threat, law firms should see them as opportunities. Design thinking is one of these new advancements that is fast emerging. Read more from The American Lawyer.
2. 2019 Will be the Year of Real Change for the Entire Legal Industry
There are predictions that 2019 will bring changes from technology within the industry, including in design thinking. Design thinking surrounds many firm's innovation strategy. Read more from The Global Legal Post.
3. A Natural Fit - Why Lawyers Need Design Thinking for Success
Hear from Elizabeth and David Larrson about design thinking and how you may already be using the technique without even realizing it. Design and law are a natural fit, according to the Larrson's. Read more from The Legal Intelligencer.
4. Adopting Design Thinking to Embrace a Changing Landscape
Gain insight into design thinking from a larger business perspective and about the information found in The Value of Design report from McKinsey. Read more from Ericsson.
5. Why Design Thinking Is the Future of Sales
Design thinking is changing everything, even sales. See how you can implement design thinking into your sales and business development teams. Read more from Forbes.
Check back weekly for more industry trends from around the web!