The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on creating your best bio, starting with "Seven Tips for Writing the Perfect Lawyer Biography."
1. Seven Tips for Writing the Perfect Lawyer Biography
It's said that attorney biography pages are the most visited on law firm websites. It's good to know as much about a potential hire as possible. While writing up a short biography sounds like a simple task, it can get more complicated than that. This article from the National Law Review gives you seven tips to create an excellent biography and mistakes to make sure you avoid. Read more.
2. What Two Recruiters Learned From Years of Reading Partner Bios
Although most biographies are short and sweet, they play a critical role for lawyers and their firms. Bios can be seen by anyone, so it's important that yours reflects you well. Co-founders of Premier Partner Placement have reviewed thousands of biographies and provide guidelines to follow when writing a bio. Read more from this article on Law.com.
3. Memo to Law Firm CMOs: Don't Skimp on Those Partner Bios
Are law firm marketing executives missing the mark in how they're engaging with in-house counsel about their firms? This article highlights a new survey released on how in-house counsel can diverge from their companies' C-suites when it comes to marketing consumption and value. Although social media has risen in popularity, it turns out that the lawyer bio on law firm websites might still be the most important. Read more.
4. Legal Marketing Tips: What Attorneys Need to Know About Writing Website Bios
Attorney bio pages can be used as a powerful client conversion tool for your firm, if done correctly. Your website and bio are, essentially, a first impression to a prospective client. What should attorneys want to accomplish in their bio and what's the best way to achieve that? Learn from an expert on how to ensure your website bio is up to par. Read more.
5. Five Steps for Writing an Engaging Bio
For many, writing about yourself can be an awkward, intimidating and uncomfortable task. However, this is what can lead to error. Although it can be difficult to do, "you can't just be a good lawyer anymore. You have to be good at talking about it." This article gives you a list of steps (and a template) to get you there. Read more.
Check back weekly for more industry trends from around the web!