Strategies+: A Blog for Legal Marketers

Trendspotting – Digital Strategy In the New Year

Posted by LMA International on Jan 11, 2019 4:17:00 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover digital marketing in the New Year, starting with "How Your Law Firm Can Keep Up with Digital Trends."


1. How Your Law Firm Can Keep Up With Digital Trends

Digital marketing is integral to everything law firms do, but there are so many trends and new tactics flying around at any given moment. How can you possibly keep up? Read more from Good2bSocial.

2. 5 Trends Transforming Digital and IT Operations Management

The back end of how your firm operates is just as important as how a firm looks to clients. Share these digital and IT trends with your technical staff to stay ahead of the game.  Read more from DevOps.

3. Biglaw Firm Goes Old School In Latest Recruitment Effort

While almost every law firm is using cutting-edge technology in their hiring processes, one firm is switching it up and doing things pre-internet style. Read more from Above the Law.

4. Five SEO Tactics Your Law Firm Should Review Now

Take the start of the New Year to check in on your website to ensure your SEO strategies are in working order. Checking broken links and page speed can be vital. Read more from Good2bSocial.

5. 7 Signs Your Law Firm May Need a New SEO Partner

Once you've checked in on your website, determine if your SEO partner is the right fit for your firm. Some things to look out for include: poor communication, lack of tracking and passion for web design, but not necessarily SEO. Read more from Search Engine Journal.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!