The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on innovation within law firms, starting with "Innovation Is Law's New Game, But Wicked Problems Remain" from Forbes.
1. Innovation Is Law's New Game, But Wicked Problems Remain
Innovation in the legal space is no longer something unheard of, but tackling one problem does not solve the two other issues plaguing the law industry: the access to justice crisis and the widespread dissatisfaction among those purchasing legal services. Read more from Forbes.
2. Three Tips for Renovating Your Business Strategy This Spring
To help beat out competition, business leaders and owners should think about renovating business strategy. Use these tips to prepare and plan how your renovation will impact the business. Read more from Entrepreneur.
3. Legal Tech and the Changing Legal Services Industry
Though legal innovation is well on its way, we are still early on in the days of legal department innovation. Check out these articles on legal innovation from Lexology.
4. Technology and Innovation: Trends Transforming the Legal Industry
The legal industry is shifting, but not everyone is on board. Some believe that the change from the "practice of law" to the "business of law" might result in the loss of the profession's traditions and culture. Read more from LiveLaw.
5. Open Source Innovation Tips for the Customer-Driven Economy
With the increase of technology innovation throughout all industries, there is the fear (and problem) of putting more pressure on a businesse's IT infrastructure. Read more from Enterprise Innovation.
Check back weekly for more industry trends from around the web!