Start Selling Solutions
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, catch up with how expert legal marketers forsee the future of client value in law firms, starting with the article "What Clients Want v. What Clients Sell" from the blog, Lawyerist.
1. What Clients Want v. What Lawyers Sell
There is a disconnect between what clients want and what lawyers sell. Clients, as many commentators have pointed out, just want their legal problem solved. Consumers don’t want drill bits, they want holes. They don’t want a scanner, they want a digital copy of a paper document. They don’t want a taxi, they want to get home. In each case, the product or service is just a means to an end. But not the only means. There are other ways to get holes, digital documents, and transportation. Sometimes better ways. Read more from Lawyerist.
2. Partner Demotions Demonstrate Need for Lawyers to Hone Their Rainmaker Skills
An article in yesterday’s New York Times chronicled the continuing struggle big law firms are having in coming to terms with today’s legal services delivery reality. Their response has been to demote or even jettison partners, reducing salaries and cutting some out of annual profit distributions. Read more on The Rainmaker Blog.
3. Law Firm of the Future: Are You Ready?
We’ve been looking at sort of where we’ll be in five or ten years, but not what the incremental steps will be to get there. So what is the first thing that firms and lawyers need to be doing in order to prepare themselves to be an effective law firm of the future? Is it embracing new technologies? Read more from Zen: And The Art of Legal Networkting.
4. Which Point Of View Should Attorneys Use On Law Firm Websites?
There are a lot of considerations to make when writing your law firm website content. You’ll have to decide how often you’ll write and publish new content, how long each piece of content will be, and what topics you’ll write about. But here’s another question: what point of view do you write from? Read more on LawLytics.
5. Law Firm Holiday Cards – Do’s and Don’ts
I think that they (holiday cards) can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said that they can be effective, not that they typically are. Read more from National Law Review.
Check back weekly for more industry trends from around the Web!