The Latest in Legal Marketing
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on changes in the law industry as a whole, and how marketing professionals can use them to thrive, starting with"Three Lawyers Over 60 Tell Us How the Legal Progession Has Changed" from Capterra.
1. Three Lawyers Over 60 Tell Us How the Legal Profession Has Changed
It is no secret that the indsutry of law has shifted over the years, but as marketing professionals, being aware of those changes and using them to your advantage is crucial. Read more from Capterra.
2. Engage! A Lawyer’s Guide to Social Media Marketing
It is no longer optional for businesses to take part in social media. Now, it is more about how long it will take before your business is positively impacted. Read more from Attorney at Work.
3. The Power of Customer Advocates, and How to Support Them
As B2B marketers, customer advocates can be vital to your success. Some ways to support customer advocates include building a tool kit and outlining the purchasing process. Read more from CEB Blogs.
4. Why Are Law Firms Falling Behind?
Unfortunately lawyers are not the most trusted advisors out there anymore. They are being pushed to the side by accountants and consultants, but how did we get to this point? Read more from James Bliwas.
5. Five Marketing Mistakes That New Businesses Overlook
When starting a new business, oftentimes marketing can be pushed aside, but a strong marketing plan is just as important as a budget. Read more from Wrike.com.
Check back weekly for more industry trends from around the web!