Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 46 - Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Posted by LMA on Jun 27, 2019, 9:55:34 AM

Podcast - Episode 46

How do you create memorable content and get it noticed?

In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.

 

Topics: Technology Management, Podcast, Storytelling, Data, PR & Communications SIG

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