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Trendspotting – LMA Summer Reading Roundup

Posted by LMA International on Jul 12, 2019, 1:44:37 PM

Summer Reading

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week, we're bringing you a roundup of reading recommendations from LMA's summer reading recommendations list, starting with “Best Practices in Law Firm Business Development and Marketing."


1. Best Practices in Law Firm Business Development and Marketing 

Author Deborah Brightman Farone provides a unique resource for those within the legal marketing industry. Discover best practices in legal marketing with information that can be scaled to apply to one individual in law or an entire firm. Read more.

Highlighted in the March/April 2019 issue of Strategies Magazine

2. Radical Candor 

What does it mean to be a good boss? Kim Scott gives a guide for those that need managerial help. As a successful manager, Scott provides principles for building better relationships with your employees and how to effectively adopt the best strategies for your role. Read more.

Highlighted in the March/April 2019 issue of Strategies Magazine

3. Legal Upheaval: A Guide to Creativity, Collaboration, and Innovation in Law

Michele DeStefano "lays out the trifecta for success in a changed legal landscape: creativity, collaboration, and innovation." Skill sets need to tailor to clients ever-changing needs; embracing these changes and evolving within the legal marketplace is detailed in this book. Read more

Highlighted in the March/April 2019 issue of Strategies Magazine

4. The Digital Transformation Playbook: Rethink Your Business for the Digital Age 

Globally recognized digital expert David L. Rogers shows why traditional businesses need to rethink their underlying assumptions and transform their strategy to compete in a digital economy. Customers, competition, data, innovation and value are the five domains of strategy highlighted in his book. Read more

Highlighted in the March/April 2019 issue of Strategies Magazine

5. Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Apple products are used by hundreds of millions of people every day. Author Ken Kocienda offers a look at Apple's creative process after working on the teams that created the iPhone and iPad. Kocienda dives into struggles, success and innovation that go into creating software millions use daily. Read more.

Highlighted in the March/April 2019 issue of Strategies Magazine 

Check back weekly for more industry trends from around the web!

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