Digital Insights to Transform Your Marketing Strategy
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover new digital insights specifically for law firm marketing and business development professionals. It all starts with "Advice to Law Firms: Own Your Media, Don't Rent It" from Good2BSocial.
1. Advice to Law Firms: Own Your Media, Don’t Rent It
Law firms and legal marketers are spending tens, even hundreds of thousands of dollars for the privilege of placing their content on third party publications or distribution services. The reason law firms are willing to pay for this is to expand their reach. Read more from Good2BSocial.
2. Calls to Action on Law Firm Websites: the Great and the Ineffective
If the content on your law firm website serves to showcase your law firm’s skill, experience and ability to solve problems, it is your call to action that ultimately prompts potential clients to pick up the phone or fill out a contact form. Read more on Lawyerist.com.
3. Five Tech Options to Make Your Law Firm Easier to Contact
It’s no secret that if you make it easier for people to reach you using their preferred method, you’re going to get more contacts — ones that could convert to clients. Today, this is especially true of your website. While phone calls have always had the highest conversion rate, from the initial contact to case sign-ups, technology is rapidly evolving and offers more ways than ever for people to contact you. Read more from Attorney at Work.
4. Is Facebook Replacing LinkedIn as the New Professional Network?
New insight from HubSpot suggests that there is a radical shift in the way that people are using social media for professional reasons. In their latest State of Inbound report, which was released today, they found that 74% of participants said they use Facebook for professional reasons, which is just a bit less than the 78% who use LinkedIn professionally. In light of these new numbers, you may be asking yourself a question: is Facebook replacing LinkedIn as the new professional social network? Read more on Business 2 Community.
5. 10 Tips to Turbocharge Your Social Media Marketing
If your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it. Read more from The Rainmaker Blog.
Check back weekly for more industry trends from around the Web!