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Procurement in Legal Marketing (Strategies Magazine)

Posted by LMA International on Apr 15, 2015 2:30:00 PM


Legal procurement is one of the topics changing the business of legal marketing. The March/April issue of Strategies magazine provides an overview of it, as well as how it could possibly evolve the role of the legal marketer specifically. 

Here's a snapshot of what's included in this issue:

Bidding to Win: How to Succeed with Procurement
By Dr. Silvia Hodges Silverstein and Aria Antonopoulos
The legal landscape is changing, and the role of procurement is becoming increasingly important. Here are some recommendations on getting through it.

The Rise of the Legal Procurement Officer
By Rose Ors
While the advent of a legal procurement function is relatively new, it is an important one that legal marketers should be aware of.

The 3 Ps of Legal Marketing
By Frances Moffett
Three LMA experts answer some common questions on project management, pricing and process improvement.

The Roadmap for Your Future
By Kelly Mantick
Three past LMA Rising Stars give their insights on the best ways to advance in your career.

Look for this issue in your mailbox soon! To access the digital edition and to view past issues of Strategies, visit the Archives.

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