Strategies+: A Blog for Legal Marketers

Trendspotting – Replenish Your Marketing Tactics

Posted by LMA International on Feb 16, 2018 4:37:16 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest in content creation strategies starting with "Why Letting Legal Marketers Take the Lead on Client Discussions Could Boost Innovation," from The American Lawyer

1. Why Letting Legal Marketers Take the Lead on Client Discussions Could Boost Innovation

It is not uncommon to only hear from managing partners at a law firm when it comes to presenting new ideas, but from one legal marketer's perspective, hearing from an MBA instead of a JD doesn't faze clients. Read more from The American Lawyer.

2. Top Five Things Ever Legal Marketer Should be Doing

Marketing for law firms is no easy feat. There are many additional obstacles legal marketers face on a daily basis. Read more how to maximize results in the legal marketing field from Forbes.

3. Podcast: Two Critical To-Dos for Your 2018 Marketing Checklist

Learn about two critical things to do in the field of legal marketing to make a splash this year. Listen to the podcast from Lawyerist on Legal Talk Network

4. Law Firm Marketing: Hire Internally or Outsource?

 The decision to hire internal versus external marketing expertise is tricky for law firms. Explore the pros and cons of each from a law firm's perspective. Read more from The National Law Review

5. The 10 Keys to Successful Law Firm Management 

Even in a marketing role, principles from each area of the business should be implemented in order to succeed. Read about 10 of them from The National Law Review.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!