The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on legal research covering a multitude of topics to help get you where you want to go in your legal career, starting with "The Pursuit of Inclusion" from The National Native American Bar Association.  

1. "The Pursuit of Inclusion"

As diversity and inclusion become main focus areas for many legal professionals and firms, "The Pursuit of Inclusion" study may be a good place to begin. This specific study takes an in-depth look at the experiences and perspectives of Native American attorneys in the legal profession. Read more from The National Native American Bar Association.  

2. The Evolution of Competitive Intelligence in Law Firms

Competitive intelligence (CI) in the legal industry is not new anymore, but research shows that there is much to be done in order to keep up with the competitive and dynamic industry. Access the research from The Tilt Institute.

3. The Latest Trends in Legal Marketing and Business Development

LMA conducted a joint survey with Bloomberg Law to look at how and if law firms are investing in marketing, shifts in legal marketer roles and responsibilities, legal marketers’ relationships with attorneys and the increasing role of technology in marketing and business development. See the full report from LMA. 

4. Benchmarking Law Firm Marketing and Business Development Budgets and Staffing

Earlier this year, BTI Consulting released a study based on 150 interviews with leading marketing executives across a diverse range of firms to gather some of the top successful strategies in response to the changing legal market. Get the research from BTI Consulting. 

5. State of Digital and Content Marketing Survey

For its sixth survey on digital and content marketing, Greentarget worked with in-house counsel at Zeughauser Group. Nearly all respondents said information overload is a widespread and frustrating problem. Read the full report from Greentarget. 

Check back weekly for more industry trends from around the web!