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Weekly Trendspotting - Storytelling with a Purpose

Posted by LMA International on Feb 20, 2015 3:33:00 PM


 Blogs, Podcasts and Content Marketing

With King Content reigning supreme, creating an active, well-rounded presence in the blog-o-sphere is crucial for telling the story of your organization.

1. Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

Take it from an employee at a company whose red and white is recognized by 94 percent of the world’s population (Business Insider), storytelling matters. Meet Tim Goudie, part of the Global Sustainability Group and The Coca Cola Company, the man behind sharing the tales of Coca Cola’s sustainability efforts. Read more on ClickZ.

2. Make the Most of Your Company Blog

Blogging isn’t as easy as posting the newest viral cat video. Columnist Christian Arno has some tips on harnessing the horsepower of your company’s blog to increase interest and income. Read more on ClickZ.

3. Beginner’s Guide to Podcasting 

Once you have your blog set up, how do you make it stand out? Think Serial. The answer is in the audio. Read more on KissMetrics.

4. Mind the Gap: Creating a Need for Stories in Content Marketing

Every great campaign starts with a story. Every great story starts with an attention-grabbing headline. Here’s how to make yours count. Read more on The Wall.

5. Dove's Twitter Oscars Program Attempts to Reverse Damage of Negative Tweets

As a part of a campaign called #SpeakBeautiful to boost self esteem on Twitter, the social network and Dove have created an inspiring video that will air on Sunday night during the Academy Awards pre-show. Read more on Mashable.

Check back weekly for more industry trends from around the Web!

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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