Strategies+: A Blog for Legal Marketers

Trendspotting – The Latest in Content Strategy

Posted by LMA International on Feb 22, 2019 10:17:53 AM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover content marketing, starting with "How Firms Can Use Site Search to Improve Content Strategy."


1. How Firms Can Use Site Search to Improve Content Strategy

You may be overlooking a valuable set of data within your law firm's website: the search data. See how you can utilize site search. Read more from Good2bSocial.

2. How to Create a Law Firm Content Marketing Strategy That Gets Results

Content marketing generates three times as many leads as outbound marketing tactics and it costs 62 percent less, according to the Content Marketing Institute. But many firms are under the assumption content marketing starts and stops with running a blog. Read more from JD Supra.

3. Repurposing Law Firm Content for Featured Snippets

Featured snippets are key for your firm's content and SEO efforts. One reason is because featured snippets make search easier for users. Read more from Good2bSocial.

4. Three Effective Digital Marketing Strategies For Law Firms

There are several key aspects of a digital marketing campaign that are extremely important to success, including organic results and PPC. Read more from Forbes.

5. How to Totally Revamp Your Content Strategy Without Losing Your Mind

If your content marketing strategy isn't getting results, it may be time to re-evaluate the strategy because a solid content strategy can be what sets you apart from competitors. Read more from Business.com.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!