Strategies+: A Blog for Legal Marketers

Trendspotting – Thinking About Rebranding?

Posted by LMA International on Nov 9, 2018 4:23:07 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on branding tips, starting with "When It Is Time to Rebrand Your Law Firm" from JD Supra.

1. When It Is Time to Rebrand Your Law Firm

Your firm may have had a great, successful brand strategy for many year, but over time, you may have realized the message has gone stale. If executing the strategy feels repetitive to you, it may also feel repetitive to your clients. Read more from JD Supra.

2. Rebranding Has Hit the Legal Industry, as Firms Seek the Right Fit

A growing trend in branding has become brevity when it comes to company names, and it is moving into the legal industry. Read more from The American Lawyer.

3. How to Brand and Position Your Law Firm

Branding involves more than just designing a logo and a good looking website. A well thought out strategy that you stick to is vital. Read more from The National Law Review.

4. Law Firm Rebranding Goes Beyond Shortening the Name

Hear how one Atlanta firm went against the trend of shortening its name by simply cutting it and instead talking with clients and examining themselves to decide how to rebrand. Read more from Daily Report.

5. How to Grow A Small Local Law Firm

Smaller firms unfortunately can't always utilize all of the resources a larger firm can when it comes to growing and creating a brand, but there are ways to be successful as a small firm. Read more from Journal Star.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

Recent Posts

Subscribe to Blog RSS

About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!