Strategies+: A Blog for Legal Marketers

Trendspotting - Time to Get Social

Posted by LMA International on Nov 14, 2016 9:59:22 AM

Reach Your Marketing Goals with Social Media

10 Ways to Monitor Your Social Media Program

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, the latest social media strategies to help reach and maintain your clients with "10 Ways to Monitor Your Social Media Program" from The Rainmaker Blog.

1. 10 Ways to Monitor Your Social Media Program

If you are participating in social media for your law firm, you should also be monitoring whether or not what you are doing on social media is helping you reach your law firm marketing goals. Read more from The Rainmaker Blog.

2. Legal marketing myth: Potential clients usually know they need an attorney before they go online

Do you believe that a potential client usually knows they need an attorney? Do you believe that clients usually search for attorneys directly when they’re on the web? If you do, you may end up wasting a lot of resources on legal marketing strategies that don’t bring new clients to your law firm. Read more from LawLytics.

3. Two Ways to Liven Up Old Content

If you stick to your editorial calendar, not only will you continue the momentum that you’ve started this year with strong, substantive work, but you’ll also stand out in a sea of people who are letting their content slack. Read more on Zen Legal Marketing.

4.Have You Got What Clients Want?

You can read all the books and listen to all the podcasts about legal marketing … apply expert advice to your social media and blogging routine … study up on how to build your personal network, entertain prospects and ask for the business — yet you still may not get that client. Read more on Attorney At Work.

5. Visual Storytelling: Don’t Just Talk to Me—Show Me The Goods

Our brains are more accustomed to processing images—90% of the information sent to the brain is visual, as is 93% of all human communication. Simply put, we need to work a lot harder to process text. And we are worse at it, some argue, than we used to be. Read more from this article by the LMA Bay Area Chapter, featured on The National Law Review.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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