Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 58 —  Pricing Confidence With Considerations for Economically Challenging Times

Posted by LMA International on Apr 23, 2020 9:59:58 AM

In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.

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Topics: Podcast

LMA Podcast: Episode 57 —  Diversity Communications: Best Practices and Perspectives from Two In-House Pros

Posted by LMA International on Mar 27, 2020 12:12:58 PM

In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.


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Topics: Podcast

LMA Podcast: Episode 56 —  Building a Scalable Sales Culture in a Law Firm

Posted by LMA International on Mar 18, 2020 3:18:12 PM

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event. 

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Topics: Podcast, CMO Sig

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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