Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 36 — With a Little Help From My Tech

Posted by LMA International on Aug 30, 2018 3:06:48 PM

 

As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE podcast series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define KPIs (key performance indicators), the next big thing in legal marketing tech, and the tool that has had the greatest effect on the way they do their jobs.

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Topics: Podcast, Technology Management

LMA Podcast: Episode 35 — Competitive Intelligence Within Legal Marketing

Posted by LMA International on Aug 16, 2018 4:31:50 PM

 

How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D., discuss the basics of competitive intelligence and how to implement it at your firm to stand apart. Join us the the 2018 LMA Competitive Intelligence Certificate program to learn more about CI. .  

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Topics: Podcast, Business Development

LMA Podcast: Episode 34 — How to Achieve Your Best (Lawyers and Law Firms)

Posted by LMA International on Jul 26, 2018 11:40:27 AM

 

In the latest installment of the LMA podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your Best Lawyers awards, and much more.

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Topics: Podcast, Business Development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!