Strategies+: A Blog for Legal Marketers

The 12 Days of Social Media: Trending Topics and Ideas for 2021

Posted by Katherine Rivera on Jan 19, 2021 4:05:47 PM

By Katherine Rivera

On the tenth day, Katherine Rivera shares social and digital media trends she observed throughout 2020, as well as where legal marketers may be spending more of their time — and dollars — online in 2021.  

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Topics: Communications, Social Media, Legal Marketing, best practices, industry trends, trends, digital strategy, The 12 Days of Social Media, Social & Digital Media SIG

The 12 Days of Social Media: From News Feeds to Connecting DEI Initiatives

Posted by Rebecca Roman on Jan 15, 2021 2:24:14 PM

By Rebecca Roman

On the ninth day, Rebecca Roman shares how her firm used social media throughout 2020 as an effective means of reaching target audiences with timely content as the pandemic took hold. She also shares how a creative approach to social media helped successfully take an in-person diversity and inclusion initiative online.

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Topics: Communications, Social Media, content marketing, Legal Marketing, best practices, Content Strategy, The 12 Days of Social Media, Social & Digital Media SIG, DEI

The 12 Days of Social Media: Getting Back to the Basics in 2020 and Beyond

Posted by Ally Frazier on Jan 14, 2021 4:04:04 PM

By Ally Frazier

On the eighth day, Ally Frazier shares more about pivoting amid the COVID-19 pandemic and rising to the occasion to embrace the changes and challenges that came with 2020.

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Topics: Communications, Social Media, Legal Marketing, best practices, crisis communication, crisis management, The 12 Days of Social Media, Social & Digital Media SIG, DEI

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!