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Trendspotting - LMA Annual Conference Edition

Posted by LMA International on Apr 1, 2017 10:00:00 AM

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The 2017 LMA Annual Conference: The Attendee Perspective

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we've pulled together the latest attendee articles sharing thoughts about the conference, insights and industry trends to watch as they develop in the near future, starting with "(Artificial) Intelligence from the Legal Marketing Association Conference" from a blog post by Rob Saccone on Medium.

1. (Artificial) Intelligence From the Legal Marketing Association Conference

I just returned from the annual LMA conference in Las Vegas where I joined a panel of industry experts to discuss artificial intelligence in law. It was a great event overall, and I have to thank my fellow panelists Elonide Semmes, Mark Greene, Craig Courter and Ryan McLead for their expertise and support. Read more from Rob Saccone's post on Medium.

2. When Practice Means Business: Legal Marketing’s Future Is Now

What is going in the world of marketing and business development for law firms? Who is doing what? How do these departments collaborate with the firms’ attorneys? What does the future hold? In order to gain insight into these — and many more — questions, Bloomberg Law, in collaboration with the Legal Marketing Association, conducted a deep and far-ranging survey of legal marketing and business development professionals (many of whom are the department heads at their respective firms). Read more on Above the Law.

3. Final LMA thoughts: Strive to Attain the Best

In my morning meditation, this line popped up: “… in our group discussions we should never settle for the “good,” but always strive to attain the “best.” How perfectly that sums up my LMA conference experience this week in both the sessions, and especially in the hallways, as well as in my Legal Marketers Extraordinaire (LME) Facebook Group. Read more from Heather Morse's blog The Legal Watercooler.

4. Rise of the Legal Marketing Technologist: Twitter Recap for #LMA17

This year's Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist. The session was architected by co-chairs Rob Kahn[1] and Meredith Williams[2]. The National Law Review interviewed Rob and Meredith regarding the legal marketing technologist session prior to the conference. Read more on The National Law Review.

5. Legal Marketing Trends from LMA

I just returned last night from the Legal Marketing Association's (LMA) 2017 Annual Conference in Las Vegas. Every time I go, I am inspired and excited (though a bit weary from all of the fun and learning!). While I couldn't attend every breakout or preconference session, there seemed to be a ton of good content this year, mostly centered around the use of technology and data to improve our marketing, communications and business development initiatives. Read more from Mike Mellor's post on LinkedIn Pulse.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Technology Management, Marketing Management and Leadership, Business Development

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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