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Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of July 20, including seven ways to avoid proofreading errors in your copy.
1. How To Avoid 7 Humiliating Proofreading Mishaps
Minor grammar mishaps may not get you into serious trouble, but other errors can. Beware these horrible proofreading missteps. Read more on PR Daily.
2. Do Not Track Is Finally Coming, but not as Originally Planned
The Worldwide Web Consortium (W3C) has slogged through a tedious process to devise a standardized system that would alert users to online tracking and allow them to opt out from it. Learn more from Advertising Age.
3. Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns
New ad products on Twitter will make it easier to promote real-time. "Event targeting" includes new automated tools with customized data that help set up campaigns aimed at users who participate most during specific events. Read more on Adweek.
4. Top 4 Tips To Make Your Website Mobile Friendly
Since there are so many people using smartphones, it’s time to optimize your mobile strategy, if you haven’t already. Read more from Business 2 Community.
5. 8 Ways to Get the Most Out of a Meeting with Your Boss
Meeting with company leaders can be stressful. Here's how to impress your higher-ups and get things done. Read more on Fast Company.
Check back weekly for more industry trends from around the Web!